October 13, 2026
1 min read

Instagram Introduces a New Feature: What Is the “Muse” Icon?

Many users may still be confused by Instagram’s latest changes. The platform has introduced several new features, and if you have noticed an unfamiliar icon on the app without understanding what it does, here is what you need to know.

Muse is a new system being developed to transform how people use personal artificial intelligence agents. Rather than simply providing answers, AI agents are designed to carry out practical tasks on behalf of users, such as booking activities, purchasing products, scheduling appointments, and communicating with customer service teams.

Until now, many people have primarily used AI to find information and get assistance. Muse aims to take this a step further: users can assign a task and let an AI agent handle the steps needed to complete it.

The system can interact with websites, APIs, and agents developed by businesses themselves. For example, instead of visiting a website, searching for a product, entering personal details, and completing an order manually, a personal AI agent could handle the entire process after receiving instructions from the user.

However, this does not mean AI can perform every action without the user’s knowledge or consent. Actions with significant consequences, such as logging into an account, making a reservation, or completing a purchase, require user approval.

Muse is also working with other companies to develop a protocol that would allow businesses to provide personal AI agents with clear instructions on how to navigate their websites, make reservations, track orders, and retrieve product information.

In the future, personal AI agents may no longer need to navigate websites step by step. Instead, they could communicate directly with a company’s own agent to obtain information or complete a task.

In short, Muse aims to create a system in which AI does more than simply tell users what to do — it can also help carry out the process on their behalf. As these technologies continue to develop rapidly, the way people interact with apps and online services could change significantly.

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