Sydney Sweeney has surprised fans with her appearance in a viral advertising campaign for sports betting platform Novig, where she appears nude while using sports equipment to cover herself.
The actress, who also owns a stake in the company, chose to work with Novig because the platform focuses exclusively on sports and does not offer betting markets involving personal or unrelated topics.
Novig founder and CEO Jacob Fortinsky said Sweeney was uncomfortable with platforms that allow users to bet on matters such as a person’s potential underwear color. According to Fortinsky, she believes there is something more straightforward about keeping the focus solely on sports.
The advertisement features Sweeney surrounded by sports equipment, while the campaign emphasizes that Novig offers sports betting without markets related to subjects such as wars, deaths or politics.
Fortinsky also praised Sweeney’s ability to generate public attention, saying her involvement has helped bring the company into a much broader public conversation.
In the campaign, Sweeney encourages viewers who believe they know sports well to try the platform, reinforcing Novig’s message that its betting markets are focused exclusively on sports.
